In this podcast the CEO of Ejido Verde explains the value of pine resin and how active the global market is. He shares with us some of the ways this forest resource is used to create products that we use every day. “It is a 10 billion dollar market which produces great benefits for the people who are dedicated to producing resin the various communities. The production of resin is a traditional activity practiced by the Purépecha communities of Michoacán.”
Ejido Verde has developed an extraordinary and innovative business model. The families in the indigenous communities are the ones who benefit from this model the most; moreover, reforestation combats the threat of climate change.
We invite you to listen to this fascinating podcast made by Devin Thorp.
https://yourmarkontheworld.com/you-have-now-idea-how-much-this-pine-resin-is-going-to-change-a-whole-community/
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The presentation of the book “10 Sustainable Entrepreneurs” by Editorial LID, ITESM and Disruptivo TV took place. Ejido Verde, as a sustainable business model, was part of the review of this book. Sponsored by Tetra-pak, this book brings together the 10 most important sustainable companies in Mexico, including Ejido Verde.